FAQ's

Out-Of-Home (OOH) is a dynamic mix of billboards, transit, street furniture (shelters, benches), mobile, and place-based media that surround and immerse consumers during the 70 percent of the day they spend away from home. 

DOOH is the digital display version of OOH advertising options, plus new digital only formats.  DOOH can be programmatically delivered so your ads are reaching the target audience at the optimum time and at the most efficient price.  Examples include digital billboards, screens in health clubs, bars, restaurants, doctor's offices, health facilities, ride-share vehicles, digital transit displays, EV charging stations, gas stations, grocery stores, drug stores and more.  

OOH and DOOH works because it’s the most efficient and effective way to make a big, memorable impact wherever consumers are. And while audiences for other advertising media are fragmenting, OOH and DOOH audiences are increasing.  OOH and DOOH brings your message into the public arena, thereby soliciting attention and response.  

More than 70 percent of outdoor ads promote local businesses, ranging from banking to home services, to education, restaurants, entertainment and automotive.  National categories like media, fashion, travel and packaged goods are heavy users too. 

You have a choice of providing your own artwork or of working with one of our skilled designers to create your ad - at no charge or a very small fee.  We work directly with  skilled designers and the best large format printers to insure best pricing and the highest quality presentation of your business. 

Hanging Pants Media works with budgets of all sizes and advertising rates vary greatly depending on location, media type, number of units and length of program. Many of our large local and regional advertisers started as a single billboard client and have grown from there.

There are dozens of OOH media options and suppliers available to advertisers.    HPM provides a single point of contact, providing an unbiased and experienced POV to help determine which type of OOH advertising is best suited to reach your target audience,  keeping in mind your objectives, goals and budget.