Out-Of-Home Advertising FAQs

Out-Of-Home (OOH) advertising is a dynamic mix of digital billboards, transit options, street furniture like shelters and benches, mobile media, and place-based advertising solutions that surround and immerse consumers during the 70 percent of the day they spend away from home, including innovative programmatic DOOH strategies.

DOOH is the digital display version of outdoor advertising solutions, incorporating new digital-only formats. With programmatic DOOH, your ads are delivered programmatically, ensuring they reach the target audience at the optimal time and at the most efficient price. Examples of digital billboards include displays in health clubs, bars, restaurants, doctor's offices, health facilities, ride-share vehicles, digital transit displays, EV charging stations, gas stations, grocery stores, drug stores, and more.

OOH and DOOH, including digital billboards, are the most efficient and effective outdoor advertising solutions to create a big, memorable impact wherever consumers are. While audiences for other advertising media are fragmenting, OOH and DOOH audiences are on the rise. By utilizing programmatic DOOH, you can bring your message into the public arena, effectively soliciting attention and response.

More than 70 percent of outdoor advertising solutions promote local businesses, encompassing sectors such as banking, home services, education, restaurants, entertainment, and automotive. Additionally, national categories like media, fashion, travel, and packaged goods also leverage digital billboards and programmatic DOOH to reach their audiences effectively.

You can choose to provide your own artwork or collaborate with one of our skilled designers to create your digital billboards at no charge or for a very small fee. We partner with talented designers and top-notch large format printers to ensure you get the best pricing and highest quality presentation of your business through our outdoor advertising solutions, including programmatic DOOH options.

Hanging Pants Media offers outdoor advertising solutions that accommodate budgets of all sizes, with advertising rates varying significantly based on factors such as location, media type, number of units, and length of program. Many of our large local and regional advertisers began as a single billboard client, including digital billboards, and have expanded their reach through programmatic DOOH strategies.

There are dozens of outdoor advertising solutions and suppliers available to advertisers, including digital billboards and programmatic DOOH options. HPM serves as a single point of contact, offering an unbiased and experienced perspective to help determine which type of OOH advertising is best suited to reach your target audience, while considering your objectives, goals, and budget.